What’s Your Story?
By Chris Blair Almost all human interaction involves the use of stories. It’s been that way for centuries. Prehistoric cave dwellers used drawings to tell stories. The world’s best-selling book, The...
View ArticleUse a Picture…It’s Worth a Thousand Words
By Chuck Fields Sometimes people work so hard on the words in a video script, they forget that great videos demand great visuals. There is no reason to wait until a script is complete before thinking...
View ArticleThe importance of audio in videos
By Chris Blair Bad audio can ruin an otherwise well produced video. Whether it’s poorly recorded voice tracks, mismatched ambient sound in scenes with dialogue, or poorly timed cuts in a testimonial...
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To storyboard, or not to storyboard?
By Chris Blair If you’re not sure what a storyboard is, just look at a comic book. A storyboard is basically the same thing, using a sequence of still images to help visualize a story. In advertising,...
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Sharing project files with Network Attached Storage (NAS)
By Chris Blair For our first 11 years in business, we used direct attached storage for reading and writing files on our computer systems. But in early 2008, we switched to an enterprise level, network...
View ArticleUpdate on 3D Television Networks and 3D in Theaters
By Chris Blair I ran across an interesting article this morning about the status of 3D in movie theaters and on television. You can read it here. The gist of the article is that director Christopher...
View ArticleA Guide to Advertising & Production Costs
How much will that cost? That’s a question I’m sure every business gets almost daily. With some products, like a television or computer, the answer is relatively easy. Go online, find the model you...
View ArticleCanon 60D DSLR: First Impressions
By Chris Blair I’ve read with great interest and some skepticism all the hype surrounding digital single lens reflex cameras, commonly called either HDSLRs or DSLRs. I’ve also watched quite a lot of...
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Canon 60D: Second Look
By Chris Blair I just completed our first broadcast project using the Canon 60D and I must say I was pleasantly surprised by the results. Since the 60D is primarily designed as a still camera, I was...
View ArticleReview: CPM Filmtools DSLR Flyer Shoulder Rig
When I bought a Canon 60D at the beginning of 2011, I quickly realized I was going to need some sort of mounting rig, as well as handheld support. DSLR cameras are simply not designed to move the way...
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